The metaverse is not just a trend; it’s a paradigm shift that will redefine how guests interact with your brand.

The metaverse may be a new and evolving technology, but its potential to revolutionize the hospitality industry is boundless. The convergence of digital advancements, such as cryptocurrency, blockchain, NFTs, AR/VR, and more, has opened an exciting new frontier for leading hotel brands. Let us explore how this sector can leverage the metaverse to create immersive and engaging experiences for guests, as well as streamline operations, and drive innovation.

Continue reading this piece by Ducatus Executive Chairman Ronny Tome here: